I don’t like trucks and I like big trucks even less. But this slickly done Ford commercial almost had me interested in an F-Series Super Duty. Almost.

Really nice special effects get this truck commercial a 9 on the Geek-o-Meter.

Ford F-Series Super Duty

Robert Goulet drops from the ceiling a la Mission Impossible and messes up your workspace if you’re not noshing on nuts. Very bizarre, and a whole new take on the romantic crooner. This gets an 8 on the Geek-o-Meter. It takes guts to be this weird.

Emerald Nuts Robert Goulet

This Acura commercial gets a nod if only because its got a nice concept, well-executed; no gimmicks, but nice visuals. And how smart is it for a car company to link its brand to innovation? A definite 9 on the Geek-o-Meter.

Acura Dreamer

Best beer commercial of Super Bowl XLI. Love the fact that the axe-wielding maniac is freaked by the guy with the chainsaw. Watch it, really, it’s worth it just for that. A solid 8 on the Geek-o-Meter.

Bud Light Hitchhiker

In goofy fashion, FedEx asks that you not judge something by its name. OK. We’re chuckling and giving this one a 5 on the Geek-o-Meter.

FedEx Don’t Judge